Web design and virtual reality How does VR and AR technology influence usability?

Virtual reality (VR) and augmented reality (AR) offer a whole world of possibilities to web design and content creation. Let’s see how this booming technology can influence usability and user experience.

There is a lot of talk and you can read numerous posts on the internet – in fact, it will continue to be talked about – about everything that has to do with virtual reality (VR) and User Experience (UX) on any website or in mobile applications.

At tooltyp we also insist on it a lot, bearing in mind that it is something that is part of our day to day, whether for any project, or simply on a personal level. We like to do things well and it is something that is in the ranking of our tasks.

Virtual Reality together with Augmented Reality and UX are environments that are evolving too fast and have reached such a top level, that they currently allow them to be included in any website, achieving very positive experiences for users.

Without dizzying with data but with the naked eye, Statista estimates that the global VR and AR market will reach $300 billion in 2024.

Although it is difficult to predict these figures excluding the large gaming industry, facts such as Facebook or Microsoft investing heavily in this technology are key indicators that finally any company or brand will be able to include it soon.

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Differences between VR and AR

Virtual reality simulates a separate world and is well established in the world of video games, where immersion is essential.

To fully interact with this type of technology, special devices such as helmets are needed that help us interpret human movement in the most real way and that fully impact the senses of any person.

However, in the face of any web strategy, in practice the technology of augmented reality (AR)where the real world is expanded by virtual elements that in one way or another enrich the experience.

Let us think, for example, of those designs or virtual decoration stores, on service websites such as hotels, in online stores, in places where we can try on or see in a very real way the concept or the result of a product, discover and know a brand in depth, or even see the location map of any site.

Virtual and augmented reality in web design

Bearing in mind that VR and AR elements have been included in any web page for a long time, to display the map of a site, or to be able to have an image as real as possible of a site, this type of technology offers a lot of possibilities What,

  1. The virtual visits to any physical site such as museums, hotels, restaurants, business spaces, etc.
  2. New advertising tools that help and invite the user to enhance your experience in a page.
  3. Its implementation in different areas such as the field of education or medicine because it offers a whole field of possibilities, especially at a practical level, through exercises or practices.
  4. Endless possibilities in e-commerce Y online stores.

Benefits of including VR and AR in web design

The dividing line between the virtual world and the real world when using VR or AR is much smaller. Hence, including this type of technology helps to know a brand or service much better.

It will also increase user engagement because through augmented reality, for example, you interact more with the content.

Another great advantage is found in the UX. The interactive experience of a user when augmented reality exists, helps improve decision making.