Virtual reality in companies – Innoarea Projects

Virtual reality in company

December 14, 2021

Thinking of virtual reality as a tool to grow your business, it can help streamline operations, improve the employee experience and stand out to customers. It is a new technology that is currently having its moment.

What is virtual reality?

The technology of virtual reality It consists of the immersion of the user in a synthetic world generated by the computer. The senses stop perceiving the real world, immersing the user in an alternative environment. The software used to create virtual reality experiences is a video game engine that must be capable of generating high-resolution, realistic images.

The simulation that virtual reality does can refer to unreal scenes, creating a virtual world that only exists on the computer. It allows capturing the implicit will of the user in their natural movements, projecting them in the supposed world that is being generated. In addition, it allows complete immersion in a virtual world, totally disconnecting from the senses.

Benefits of integrating virtual reality into your company

The most successful business opportunities through virtual reality are those that grow from creativity and innovation. Opening the business mind to new ways of working is synonymous with success. Any company can create a useful experience, adapting reality and increasing its business, although there are sectors that are more likely to incorporate this technology into their business. It represents a new step in your digital transformation. There are several benefits that can be integrated into a company thanks to virtual reality:

Reach new customers.

Virtual reality is an innovative technology, a new content medium and a different channel of communication. A modern communication that can reach new customers more directly and have new advertising opportunities.

Expand communication possibilities.

Virtual reality does not understand distances, since it can reach any part of the world. Internal and external communication of the company can be optimized by having a different representation.

Brand recognition.

The implementation of virtual reality technology makes the brand more attractive to potential customers, providing a great competitive advantage.


One of the greatest benefits is that it allows the automation of processes both for the industrial sector (such as automating a production line) and for the digital sector, in which almost everything can be automated. This is achieved thanks to its combination with virtual reality, which represents a great productive and efficient advance for both sectors.


Show ideas in a different way, managing to present product or service designs in a different and striking format. It allows customers to evaluate and have a better perspective of the products and services that the company wants to offer.

Product characteristics.

It allows customers to see and have a realistic representation of the products through an application.

Virtual assistance.

With virtual reality technology, remote assistance of employees or followers is allowed using the camera and filming live in 360 degrees. Customers and stakeholders can attend events from wherever they want. An essential tool that allows you to organize meetings, conferences and events virtually with as many people as possible.

Current situation

Since the arrival of virtual reality technology, it has been demonstrated how processes have been simplified, in addition to increasing improvements in all sectors.

Currently, the digital sector is one of the most benefited. It allows improving the user experience, as well as perfecting the sales processes. It is a growing tool, which represents an advantage for professionals in the digital sector with which to expand their strategies and achieve their goals.

By being implemented in different areas, such as e-commerce, increased product catalogs can be created that allow the user to better understand the product. Also in the creation of 3D images in combination with storytelling, impactful engagement strategies can be created among many other applications.

Virtual reality in companies

Virtual reality is being used in companies to empower a new generation of workers, by offering training scenarios in safe and repeatable environments. Deliver immersive experiences that mirror work tasks and situations so employees can learn more effectively, efficiently, and at lower cost. Studies show that training employees through virtual reality versus traditional means results in significantly higher retention rates and performance gains. From training frontline staff to specializing technical teams, virtual reality offers the immersive learning experience employers need to leverage their workforce.