Virtual Reality has started in humanity since the Sensorama appeared in the years 1960-1962 by Morton Heilig, as the first version of 4D and 5D cinemas.

In this experience there was movement in the chairs, smells, sounds, color film, wind and binaural sound; then The Ultimate Display appeared in 1965 by Ivan Sutherland, as an overhead viewer.

Thanks to the advancement of technology, we now have at our fingertips lightweight viewers, very rich experiences and applications that perform very well on Smartphones and tablets.

Thanks to this, it has been possible to integrate into many environments, companies and various business verticals, positively impacting millions of people and businesses.

Virtual Reality in daily life, at home

The development of applications and content for Virtual Reality has many similarities with video games since a virtual space is designed by computer with the correct setting and activities for the viewer.

In this way, it is used to reduce the anxiety caused by confinement by presenting the user with simulated environments but also 360º footage of real spaces so that the person “transports” to the site.

In this way, a person who cannot travel could live the experience of being in Paris, without moving from home; these moments relieve the tension of confinement and the frustration of not being able to go.

It is also useful when treatment for phobias is required, because a scene can be recreated to teach speaking in front of an audience or to treat the phobia of heights, from a simulated skyscraper.

In Human Talent

It is always necessary to give the apprentice a welcome tour of the facilities to introduce him to what the company does and where each unit is located.

This can be done by filming the spaces in 360º and then transferring them to a virtual showroom that can be explored in VR glasses or also in a web browser.

Then it is also very useful to present the person with an experience of their functions and activities, simulating the machinery and processes that they must develop, even without having seen their workplace before.

In these ways, the effectiveness of the training goes from 10% in the classroom to a minimum of 60% when practicing the functions in a Virtual Reality environment, correctly dedicating the training resources.

Another benefit is the reduction of work accidents, dismemberment due to incorrect maneuvers, death, low productivity, high turnover and absenteeism.

Virtual Reality in ecommerce (Electronic Commerce)

By integrating an e-commerce with augmented reality, we can present the product to the buyer in 360º so that they can project it in their space.

The person can then see if the offer chair fits their space and can try different colors until satisfied.

This allows the purchase intention to materialize immediately without postponing the decision, to be able to sell 24 hours a day even with the warehouse closed and to reduce the costs of returned and forwarded products.

in real estate sales

We can make applications that activate the interior of the property on the cell phone. To do this, we visit the site, take 360º photographs and incorporate the result into virtual reality glasses so that the person “visits” it.

Thanks to this, the potential buyer can perceive the size of the space (not just the photograph), go through the rooms and even experience the changes in lighting if desired.

The buyer can then visit as many properties as he wishes (even if he sees the advertising in a window and activates the mobile experience with it), facilitating the decision.

The sales team can then build a sales funnel with pre-qualified clients, without having to take them to visit each of the properties, also keeping the visit information remote.

in machinery maintenance

Thanks to mixed reality, we can mix all of the above so that maintenance needs are developed in an innovative and totally effective way.

By recreating the exploded view of the machine in an application and activating it on a tablet or augmented reality glasses when we get close to it, we can make operating adjustments safely, effectively and efficiently.

The operator can then work safely, with a step-by-step in front of his eyes on the Tablet, with exact instructions and also with the possibility of connecting to the second level support via WiFi.

In education

Today’s students are not content to listen to their teacher in a classroom. To correctly transmit knowledge, it is necessary to attract their attention and generate interest with audiovisual tools.

For this, it is possible to recreate any situation and present it in virtual or even augmented reality glasses to show, for example, how the heart works by showing it in 3D on the screen of the cell phone or a Tablet. Virtual reality training is key to learning in the future.

This technology, known today as Extended Reality, is transversal to knowledge and experiences, helping people from all over the world to make their lives better, easier and even more fun.

At Two Reality we have built experiences in all the fields mentioned, for transnational companies and also for small businesses.