5 Reasons Why You Should Be Using Extended Reality on Your Customer Experience

2. Stronger Customer Service 

It’s difficult for companies to build a lasting relationship with customers when they’re selling products digitally. The world is quickly reducing face-to-face interactions, which were often the source of many significant brand/client relationships. Fortunately, XR could bring the personal touch back into the customer service environment.

A VR environment could allow a technician to introduce a customer to the features of a product and teach that customer how to use important features without an in-person visit. You can even create AR apps that might assist clients in solving common problems independently.

No customer looks forward to a clunky and boring user manual. However, if you can offer a guide on how to use a product that comes in AR or VR format, it’s a lot more immersive. 3D technology and XR solutions can guide clients through the capabilities of products and services, so they’re most likely to get the most out of their purchase.

For instance, Toyota’s AR Interactive Guide developed by CaptivatAR,  allows one to explore all the features of cars, it works as an interactive user manual, that can be used for end users as well as dealerships and includes HD 360 VR pictures, for users that want to learn without being in the car.

4. Better Trained Employees 

When it comes to offering excellent customer experience (CX), practice is often key. Today’s teams need to access tools that allow them to develop empathy for their audience and the skills required to deal with complex situations. AR and VR solutions can support businesses in creating training opportunities where staff can interact with virtual representations of clients.

Through these virtual training sessions, it’s possible for employees to improve their skills, and discover new ways of dealing with issues that would otherwise be stressful and problematic. VR can even teach employees how products work, so they can answer queries faster.